Sunday, April 29, 2007

AIGA USC + Helvetica

The Helvetica / AIGA USC Portfolio Day was great! More than 350 people turned out for the 2-day event. Incredible list of reviewers, matched with some equally impressive design students.

FRIDAY began with the West Coast premiere of Helvetica - A Documentary by Gary Hustwit and Birthday Bash at Davis Auditorium. The entire group of AIGA USC officers turned out to volunteer. They brought along a boatload of signed limited edition designer Helvetica buttons. See the AIGA USC blog for the collection. AND there was an incredible Helvetica shaped cake during the 2 screenings. Yummy Helveticake made by the extraordinaire bakery - Violet's Cake (Pasadena).

Photos to come.

THEN back to USC again bright and early SATURDAY for the Helvetica panel / interview with Gary H. and the illustrious type designer – Matthew Carter. The panel was introduced by USC Roski’s very own, Dean Ruth Weisberg and AIGA LA's president, Agustin Garza - an exciting moment for all.

Lunch was freshly grilled carnitas, al pastor and pollo tacos courteous of Tacos Fernandez (aka the taco truck.)

Fantastic turn out of reviewers, here’s a partial list –
Kemper Bates (Fox), Chris Berdine (American Apparel), Archie Boston (CSULB), Margaret Black (CSULB), Milka Broukhim, Stefan G. Bucher (344 Design), Sharon Cardinal, Yee-Ping Cho (Yee-Ping Cho Design), Spencer Cross (Tokyo Farm), Jonathan Maxwell Deiss (Tribal), Volker Durre (AdamsMorioka, Inc.), Ann Enkoji, Amir Fallah (Beautiful Decay), Steve Fenton (Shook Kelley), Todd Gallapo (Meat and Potatoes), Chalalai Haema (88Phases), Zelda Harrison, Eric Junker (Wagner/Junker Agency), Keith Knueven, Daniel Ko, Ulrich Lange (The Designory), Michael Lejeune (LA Metro Design Studio), David Lippman (Sisu Media), Joseph Loveria (Drissi), Amy Low, Buff Monster, Kali Nikitas (Otis), Carol Newsom, Agnete Oernsholt, Vesna Petrovic, Pash (CINQ Group), Shirin Raban (Wingz design), Christian Rocha (Polychrome Studio, Inc.), Louise Sandhaus (Cal Arts), Yolanda Santosa (Ferroconcrete), Peter Scherrer (Studio Mousetrap), Ron Thompson (Hello Design), representatives from Motion Theory and Max Erdenberger and Megan McGinley (Brand New School). We are particularly proud of USC art alumni – Chris Berdine, Aurora Robles, and Buff Monster.

The student volunteers came from several LA colleges. Thanks to our own - Yuji, Tina, Karen, Amy, Tsz, Sarah K, Sara L, Hajimi, Daniel, Candice, and Laura B. This has been the most amazing group of AIGA officers. Also a special thanks to – Harout (CSULA), Margarita (CSUN), Joanna (CSUN), and Christina (UCLA Extension) for their volunteer efforts. And lastly all of the faculty volunteers from all of the different programs that joined in – Scott Hutchinson, Sherin Guirgus, Paula DiMarco Jimmy Moss, Steve Child, Ewa Woijak, Tom Schorer, and all of the faculty reviewers listed above.


max said...

Haven said...

Thanks Max for the link and your contribution of time. Hope you enjoyed the exchange - I know the students definitely did.